Growing up by the beach and spending days after school painting at his mum Jos' studio Reif developed a passion for art and surfing early on.
At age 15 he launched his mens board shorts label Ocean Zone which he still runs to this day.
Visit his collection at www.oceanzone.com.au
He draws inspiration from the styles of his favourite artists Peter Webb, Jean-Michel Basquiat, Reg Mombassa and his mother Jos Myers who taught him how to paint from a young age.
Reif's work is best described as art to be enjoyed rather than analysed. Combining humour with clusters of detail they become conversational pieces.
Its busyness entices the viewer to spend more time engaging with the painting, pointing out new stories whilst hopefully having a laugh.
He has recently arrived back in Australia from Dubai where he had his first International Exhibition 'Seagull in My Drink' hosted by NASAB.
Rich (Reif's dad) wanted to call him Bat Myers after cowboy Bat Masterson but his Australian grandma didn't want him to be named after a flying rodent and Aussie term for having a go yourself
Hence the link to Batman in some of his paintings